Leading with vision, passion and a deep-rooted knowledge of the independent hotel industry, Craig is focused on developing hotel management partnerships with developers and owners attracted to our culture and philosophy. He oversees all operational aspects of the properties and food & beverage partnerships to incorporate his personal experience, and root the company culture through example. Craig has a proven track record of success in the Independent Hotel & Restaurant industry, serving in leadership positions with the Library Hotel Collection in New York City, and Empire Properties and Summit Hospitality Group in North Carolina. Being an active member of both community and industry boards, Craig is a well-respected visionary hotelier with an intrinsic understanding of the independent customer.
Craig is an enthusiastic and passionate leader responsible for hotel revenue generation through business development, strategic planning, and fostering community relationships to drive top-line revenue, profit, market share, and awareness for our hotels and stakeholders. Overseeing revenue management, marketing and sales for the company, he draws from his experience serving in multiple operational and sales & marketing leadership positions with Marriott International and Summit Hospitality Group Ltd. Craig also believes in giving back through being an active member in industry associations and community organizations. He is a Certified Revenue Management Executive and Certified Hotel Digital Marketer by HSMAI.
Nicole brings her extensive sales and marketing experience to lead the marketing team at Early Bird Night Owl. From overseeing a publisher representation team responsible for multi-million dollar advertising sales to transitioning a legacy catalog business to a successful e-commerce player, the breadth of Nicole’s career makes her a well-rounded advocate for our properties and partners. As the founder of her own successful e-commerce business, Nicole brings an entrepreneurial approach to her work and a unique eye for photography, design, and community engagement. As the leader of our marketing team, Nicole oversees brand voice and visuals, strategy, budgeting, implementation, public relations, advertising, search engine optimization, email marketing, social media, events, and community engagement. Nicole is a Certified Hospitality Digital Marketer by HSMAI.
Ashley is an experienced hospitality leader with over 20 years of expertise in team leadership and operational excellence. Specializing in multi-unit restaurant management, she is known for streamlining operations and ensuring compliance. Ashley consistently delivers on financial and operational goals while fostering positive change within the hospitality sector and her community. She has worked with multiple James Beard-nominated hospitality groups, playing a key role in expanding company growth, leading beverage programs, and cultivating positive work cultures in North Carolina, Boston, and the Hamptons.
Fueled by a passion for business health and growth, Shelly brings 20 years of Finance, Operations, and Human Resources management to the team. She oversees client financial operations and human capital management with focused efforts on ensuring these integral components of the company work cohesively together on a path towards success. Her multi-industry exposure allows her to view each endeavor with fresh and unique perspectives focused on operational efficiencies. Shelly holds a bachelor’s degree in Business Administration with a minor in Finance, a master’s degree in Psychology, and is currently pursuing a PhD. Shelly is a Certified Project Manager (CPM).
With a rich background in building and growing brands, Tianna brings her expertise in digital marketing and strategic planning to her role at Early Bird Night Owl. She is responsible for managing various marketing initiatives, including social media, email marketing, content creation, and community engagement. Tianna is passionate about storytelling and finding creative ways for brands to surprise and delight their clients at every touchpoint. Her experience in operations, analytics, and event coordination, combined with her eye for aesthetics and design, ensures that each brand interaction is not only engaging but also memorable and impactful.
Brittany’s hospitality background fuels her passion for crafting compelling brand narratives. With each brand she represents at Early Bird Night Owl, she brings their unique voice to life online. At EBNO, Brittany leads a multifaceted role encompassing email marketing, social media strategy, content creation, website management, influencer partnerships, community events, and performance analysis. Her dedication to fostering community engagement through social media and events strengthens the brand’s local presence.
